Hyaluronic Acid (HA) is a large chain polysaccharide found throughout the body. The organ with the highest concentration of hyaluronic acid in the body is, in fact, the skin. It is a powerful, natural humectant i.e. it draws water into itself, making the skin to look firmer and plumper. It is often referred to as nature’s moisture reservoir in the skin.
As skin ages, its production of hyaluronic acid decreases. This natural humectant is responsible for maintaining moisture levels in skin, nourishing the skin’s matrix and improving the appearance of firmness, plumpness, and smoothness. Hyaluronic acid begins to decline in the 20s, resulting in minor shadows, fine lines and dullness and by 40/50+, the signs of ageing show in the deepening of wrinkles, sagging skin and rough, uneven texture.
SkinCeuticals, a leader in advanced skincare technology, launched a new product into the South Africa market on 1 August 2017. This new revolutionary corrective serum, SkinCeuticals H.A. Intensifier helps to address signs of ageing as naturally produced hyaluronic acid in the skin starts to decline. It supports hyaluronic acid levels in the skin, delivers surface hydration and stimulates the extra cellular matrix in the dermis.
While many products on the market deliver hyaluronic acid to the skin’s surface, SkinCeuticals’ H.A. Intensifier is a multi-beneficial formula that contains high concentrations of key ingredients to amplify the skin’s hyaluronic acid.
Proxylane, a proprietary ingredient in this serum, was developed and created by L’Oreal Research and Innovation in 2006. It is a sugar-molecule derived from the beech wood tree utilizing green chemistry. It is known to stimulate the production of Glycosaminoglycans (GAGs) which help maintain the integrity of the skin’s matrix for improved firmness.
Dipotassium Glycyrrhizate + Purple Rice Extract. Dipotassium Glycyrrhizate is the principal component of licorice root and purple rice is a type of rice originating from China. Together these two ingredients help to preserve hyaluronic acid content in the skin.
Three types of Hyaluronic Acid – full molecular weight, fragmented and encapsulated chains help to provide long lasting hydration and help to improve the look and feel of dry, rough skin.
SkinCeuticals H.A. Intensifier’s multi-beneficial formula of unique ingredients will renew plumpness, elasticity and firmness and help to reduce the appearance of crow’s feet, nasolabial folds and marionette lines (jowls). It can also be used to complement the results of Botox and fillers by helping to maintain volume.
As part of an at-home regimen, SkinCeuticals H.A.Intensifier can be paired with a SkinCeuticals antioxidant, sunscreen and other moisturisers in the SkinCeuticals Corrective range to address multiple anti-ageing concerns.
As a brand committed to scientific research and clinical results, the trials conducted on H.A. Intensifier by SkinCeuticals and its independent partners demonstrate unprecedented proof of its effectiveness on skin – including a hyaluronic acid content analysis, independent clinical trial, photographic imaging, and 3D visualization. These tests show that the combination of H.A. Intensifier’s key ingredients result in:
- +30% increase in skin’s hyaluronic acid levels
- 11% improvement in skin’s firmness
- +17% improvement in skin’s texture
- 23% improvement in skin plumpness
- Visible improvements in the appearance of marionette lines, nasolabial folds and crow’s feet